Building Succesful Campagins

We provide a range of services to help develop and drive successful electoral and issue-based advocacy campaigns.
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What We Do

Our work strengthens communities and passes landmark legislation by offering a full range of services.

Community Organizing and Field Work

Community Organizing and Field Work

Underdog was founded by community organizers with a mission of transforming organizing. Whether you need to organize communities or canvass voters, we can put together a team and plan to deliver results.

Digital Media

Digital Media

Our team has managed digital ad buys, large and small, including outreach campaigns for Congressional candidates, State Assembly campaigns, as well as independent expenditures to maximize engagement and tell our client’s stories across mediums.

Communications and Messaging

Communications and Messaging

Whether you need to communicate with one person or thousands, we can help craft and tailor your message.

Workshops and Training

Workshops and Training

We have run training on everything from community organizing to fundraising and digital ads. Let us teach you and your team the campaign skill to elevate your message.

Public Affairs

Public Affairs

When our partners need a comprehensive strategy to engage legislators and key stakeholders, they turn to us and our years of expertise.

Team Management and Coaching

Team Management and Coaching

Underdog specializes in fully integrating into your team as well as providing coaching and best practices to ensure your success.

Branding and Design

Branding and Design

Our team of designers have developed brands for successful political campaigns and initiatives and can create branding and assets that clearly and effectively present your message.

We don’t just manage campaigns

We build resilient coalitions that stand the test of time.

How We Work

Together, we level the political playing field in the pursuit of a more just and compassionate government.

Brooklyn March For Our Lives
Operation H.O.O.D
Project Ready
Mathylde Frontus For NYS Assembly
Coney Island Anti-Violence Collaborative
Rafael Espinal For NYC
Next Generation Politics
Lindsey Boylan for Congress

Our Campaigns

Within and outside of our work at Underdog, our team has been fortunate to work with the following campaigns and organizations:

Amanda Septimo logo
Blue with red DFER logo
Dianne Morales logo
Coney Island Anti-violence Collaboration logo
Orange John Sanchez logo
Pink Justine Cohen logo
Colorful Lead logo
Blue Linsey Boylan logo
Democrat Mathylde Frontus logo
Orange HOOD logo
Black with red Project Ready logo
Blue with red Rafael Espinal logo
Next Generation Politics logo
Black Ranti Ogunleye logo

Developing and driving successful electoral and issue-based campaigns

Our team has 5+ years experience in grassroots organizing, state and local level lobbying, developing and leading training programs, and managing events, such as large-scale mobilizations, press conferences, public actions, and conferences.

Alison Newell in pink round frame border

Alison Newell, Partner

alison@underdogs.nyc

Alison Newell

Alison is a Massachusetts- native living in Brooklyn. She spent 5+ years advocating for public education funding and reforms in NY, CT, and MA. During the 2020 cycle, she served as a GOTV Director for Biden/Harris in Wisconsin. She founded Underdog in 2018 to support first-time candidates, campaign staff, and grassroots leaders to win campaigns and advocate for their communities.
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Joe Herrera, Partner

joe@underdogs.nyc

Joe Herrera

Joe is a Brooklyn native and father of three who began his career working as a community organizer in 2009. He has worked with community members to help establish a Cure Violence program in Coney Island and spearheaded campaigns that have resulted in more funding and resources for public schools throughout NYC. Joe’s passion for issue based advocacy, community organizing and electoral campaigns led him to co-found Underdog Strategies in 2018.

Askia Davis, Field Operations Manager

Askia Davis

Askia is a Brooklyn-native with extensive experience managing teams and supporting clients. He has also spent 5+ years working with special needs children throughout the tri-state area as a mentor and as a basketball coach. His passion for education, leadership and community has guided his career at various companies such as Footlocker, Lawfordable, Discovery+ and now Underdog Strategies.
Alison Newell in pink round frame border

Alison Newell

alison@underdogs.nyc

Alison Newell

Alison is a Massachusetts- native living in Brooklyn. She spent 5+ years advocating for public education funding and reforms in NY, CT, and MA. During the 2020 cycle, she served as a GOTV Director for Biden/Harris in Wisconsin. She founded Underdog in 2018 to support first-time candidates, campaign staff, and grassroots leaders to win campaigns and advocate for their communities.
Man in round frame border

Joe Herrera

joe@underdogs.nyc

Joe Herrera

Joe is a Brooklyn native and father of three who began his career working as a community organizer in 2009. He has worked with community members to help establish a Cure Violence program in Coney Island and spearheaded campaigns that have resulted in more funding and resources for public schools throughout NYC. Joe’s passion for issue based advocacy, community organizing and electoral campaigns led him to co-found Underdog Strategies in 2018.

Askia Davis, Field Operations Manager

Askia Davis

Askia is a Brooklyn-native with extensive experience managing teams and supporting clients. He has also spent 5+ years working with special needs children throughout the tri-state area as a mentor and as a basketball coach. His passion for education, leadership and community has guided his career at various companies such as Footlocker, Lawfordable, Discovery+ and now Underdog Strategies.
Alison Newell in pink round frame border

Alison Newell

alison@underdogs.nyc

Man in round frame border

Joe Herrera

joe@underdogs.nyc

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Max Davidson

max@underdogs.nyc

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